2024 Marketing, Display, and Storytelling Excellence

Registration Opens Wednesday, May 29 @ 12:30 pm ET / 11:30 am CT / 9:30 am PT. 

Course Description

This course is a read/practice/reflect learning model. It contains 5 workshops, each with a chapter to be read and field work assignments to complete in your store before coming to a live class to discuss, share, and learn together.

These workshops are:

1.   Your Book Haven Space (Crafting Experiences & Setting the Scene)

2.   I’m Curious… (Marketing & Display as Emotional Curiosity)

3.   Knowing You, Knowing Me (Using our Experience, Strength, Hope and Connections)

4.   Better Together (How Marketing, Display, Events and Curation Work Better in Alignment)

5.   Unforgettable (Methods of Storytelling in Display at Macro and Micro Levels) 

Live classes are held on every other Wednesday: June 19, July 3, July 17, July 31, and August 14.  Each is 90 minutes long.

Live classes begin at 12:30 pm ET / 11:30 am CT / 9:30 am PT

Download the Syllabus Here

PLEASE NOTE: Before you register you must join PBS as a member. Membership is free, and joining ensures you receive our newsletter with important updates and deadlines about the school and our courses. Your record after you join is called your "Member Compass" and you can visit and revise information there at any time. Students must be owners or employees of stores that are members in good standing of the ABA and/or their Regional Trade Association.

Registration fee for the course is $425. Students whose stores are current members of NAIBA, SIBA, MPIBA, MIBA, GLIBA, NEIBA, PNBA, and CALIBA are eligible for discounts (please contact your association headquarters for the discount code before you register, as discounts can't be applied after registration is finalized).

Registration is limited to 30 students, with no more than one employee from each store.  24 seats are open for first come/first registered, while 6 seats are reserved for students who fall under our Diversity/Equity/Inclusion policy.  There are required questions about diversity status when you register.

This is not a Certification course.