Store & Operations Management
The 2025 Store & Operations Management Course begins on Thursday, March 6, 2025.
Registration opens: Monday, January 15, 2025 @ 1 pm ET / 12 pm CT / 10 am PT
View all of our Certified Store & Operations Managers
The 2025 Store & Operations Management Course begins on Thursday, March 6, 2025.
Registration opens: Monday, January 15, 2025 @ 1 pm ET / 12 pm CT / 10 am PT
View all of our Certified Store & Operations ManagersStore & Operations Management is designed to cover all of the day-to-day and long-term operational and other business-related needs of an independent bookstore, considering both high-level management topics and the daily tasks assigned to individual booksellers. Registration is limited to 30 students, with one person per store in each course.
This course is the foundation of your operation. When you are done, you will have a workbook to cover your store operations and a staff manual. All of the work done in this class tends to be the tasks you know you should do but have put off doing. Plan on devoting 2-3 hours a week; 1 hour for the class and 2 hours for the work assigned each week. Keep in mind that will depend on the systems you've already created, and not all that work must be done by you but can be delegated to another bookseller on your team. For certification, the student must still demonstrate the understanding and knowledge of the work
2024 Course Instructors
Dean Anna Thorn, Independent Bookstore Consultant, Washington, D.C.
Dean Carol Price, Co-owner, BookPeople, Moscow, ID
Instructor Lisa Swayze, General Manager and Buyer, Buffalo Street Books, Ithaca, NY
Instructor Candice Huber, Owner, Tubby & Coo’s, New Orleans, LA
Instructor Julia Davis, Owner, The Book Worm, Powder Springs, GA
Guest Instructor Nathan Halter, Batch
Guest Instructor Lisa Freedman, Penn National Insurance, Harrisburg, PA
Guest Instructor PK Sindwani, ABA/ABACUS
Meet the 2024 Course Instructors
2024 Store & Operations Management Student Resource Page
Membership
Being an active member of the bookselling industry is a critical step in growing a bookstore and shows commitment to your chosen profession. Stores with students in all Professional Booksellers School courses are required to be current members of their regional trade association and/or the American Booksellers Association. To enroll, students must also create a PBS account, which is free.
Course Objective
Course Components & Cost
This course consists of live classes via Zoom, office hours, and assignments that contribute to course takeaways.. Discord is used for course communication, office hours, and to upload homework. Homework is assigned for each class. Students are expected to attend the live classes and finish and pass all homework to be certified. The course is $375, with discounts available for members of NAIBA, CALIBA, GLIBA, NEIBA, MIPA, and MPIBA. To take advantage of these discounts, ask your Regional Trade Association for the code before registering for the course. Some regional trade associations provide grants or scholarships for certification courses; find out more here.
Major Project Deliverables
By the end of the course, students will have completed projects that help them create:
- a store mission statement
- a monthly budget folder with a cash flow analysis
- P&L for the month, P&L for the year to date, and a balance Sheet;
- a staff handbook
- an emergency handbook
- a marketing plan
Preview the 2024 Syllabus
Classes
Class 1 – Welcome to Class and Syllabus Overview
Class 2 – Store Systems
Class 3 – Inventory Decisions, Store Layout, and Merchandising
First Round of Office Hours
Class 4 – Financial Systems & Batch
Class 5 – Budget & Abacus
Second Round of Office Hours
Class 6 – Staff Management
Class 7 – Staff and Human Resources
Class 8 – Staff Handbook
Third Round of Office Hours
Class 9 – Define Your Store
Class 10 – Marketing Overview
Class 11 - Create Your Own Marketing Plan
Fourth Round of Office Hours
Class 12 - Websites and Digital Marketing
Class 13 - Emergency Preparedness
Class 14 - Leadership Discussion
Learning Outcomes
This course will provide a thorough overview of the systems, plans and processes for running an independent bookstore. At the end of this course, students will have relevant documents in place, including:
- Store operations manual, including store systems and policies
- Budget management systems
- Staff handbook
- Staff management systems
- Emergency preparedness plan
- Inventory and store layout plans
- Merchandising plan
- Supply ordering management plan
- Promotions and marketing plan
- Leadership tools