Publicity Kit & Pitch

This class from our Event Management Course will teach staff how to build a publicity kit for your store and how to use that tool to pitch for events and to reach out to community partners and media. A publicity kit is a two page document with all the vital information about: store, location, event capabilities, special programs, outreach, reporting, partnerships, and more. NAIBA and SIBA stores use these kits to pitch their stores to publicists via Publicity Speed Dating.

You'll have a 30 day viewing window for this class.

PBS courses are supported by the Indie bookstore industry, and are intended only for owners and staff members at Independent Bookstores that are members of their regional trade associations and/or of the American Booksellers Association.